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The Secret Of Having A Good Whiteboard Animation Video Design


VIDEO


Whiteboard and Animated Graphics Video for Web

Promotional Video

TV Commercial


TV Commercial


holiday greeting video (freelance collaboration with Purdie Rogers)


holiday greeting video (freelance collaboration with Purdie Rogers)


website banner video ("Your Number One Choice-1")


website banner video ("Your Number One Choice-2")


website banner video ("Your Number One Choice-3")

Website Marketing Video

Custom Video Greeting

Why Whiteboard Sells


GRABS ATTENTION

Whiteboard videos are a great way to engage your web visitor. Your viewer is instantly put at ease due to the casual and informal feel and they continue watching because they want to see the drawing completed and experience the final product. Drawings are a primary and very basic way of communicating and people are drawn (sorry for the pun!) to them. When your viewer is relaxed and engaged, they will take notice and connect with your message and you'll be more likely to make a sale.

FLEXIBLE BRANDING

Whiteboard animations are completely custom and can be crafted specifically to reflect your branding, but in that folksy, familiar style. Whatever your message or brand, it is reinforced in a positive, fun way. You can’t go wrong.

DON'T WASTE YOUR SPACE

What's the point of putting your message on the web if it's not going to grab people — and let's face it — entertain them? You want to be memorable; you want to sell your product. With whiteboard animation, your message stays with your visitor and they are more likely to remember and choose you over your competitor.

APPEALS TO PEOPLE AND SEARCH ENGINES BOTH

A picture is worth a thousand words, and moving pictures are worth even more! Animations are the exact opposite of text on a page. Viewers connect with the drawings on an immediate and emotional level. Also, search engines take note when people stay on your site to watch your animation, giving your site better rankings.



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Information for the city of Miami

"

Miami, the second largest city in Florida and seat of Miami Dade County, is located in the southeast part of the state, on Biscayne Bay.The area was once the home of the Tequesta Indians until they were nearly wiped out by European diseases and warfare brought on by two centuries of Spanish control of Florida. Miami was founded in 1870 near the site of Ft. Dallas, built in 1835 during the Seminole Indian wars. The city's name is probably derived from Mayaimi, an Indian word for big water. Miami is the only U.S. city to have been planned by a woman. Julia Tuttle, a Clevelander, arrived there in 1891 and bought several hundred acres on the bank of the Miami River. She convinced New York financier Henry M. Flagler of the area's vast potential and persuaded him to extend his Florida East Coast Railroad to Miami in 1896, the year the city was incorporated. Flagler dredged Miami Harbor, built the renowned Royal Palm Hotel, and promoted the area as a winter playground. Tourists flocked there, and by 1910 the city was a thriving recreational area.

 

Miami survived the collapse of a land speculation boom in the 1920s and severe hurricanes in 1926 and 1935 and continued to grow. It experienced a monumental population boost during the 1960s, when about 260,000 Cuban refugees arrived on its shore. They made a great impact on Miami, which is now a bilingual metropolis.Miami is an international banking and finance center and has the greatest concentration of international and Edge Act banks (banks making only foreign loans and deposits) in North America; these constitute a major employment base. Greater Miami has a highly diversified economy with numerous multinational and Fortune 500 companies. It is a national leader in biomedical technology, and the health care sector is a major industry. Greater Miami is also part of an area known as the Computer Coast of Florida, and its growing technologies include computers, electrical engineering, and plastics manufacturing.Miami is one of the world's leading year round resort centers. The city is a major transportation hub, and the port of Miami is the world's largest cruise port and a major seaport for cargo. The famous island resort of Miami Beach, incorporated in 1915, is connected to Miami by four causeways.Miami is a major center of commerce, finance, and boasts a strong international business community. According to the ranking of world cities undertaken by the Globalization and World Cities Study Group & Network (GaWC) in 2010 and based on the level of presence of global corporate service organizations, Miami is considered a ""Alpha minus world city"".

 

Miami has a Gross Metropolitan Product of $257 billion and is ranked 20th worldwide in P, and 11th in the United States.Several large companies are headquartered in or around Miami, Miami is a major television production center, and the most important city in the U.S. for Spanish language media. Miami is also a major music recording center, along with many other smaller record labels. The city also attracts many artists for music video and film shootings.Since 2001, Miami has been undergoing a large building boom with more than 50 skyscrapers rising over 400 feet (122 m) built or currently under construction in the city. Miami's skyline is ranked third most impressive in the U.S., behind New York City and Chicago, and 19th in the world according to the Almanac of Architecture and Design.

 

The city currently has the eight tallest (as well as thirteen of the fourteen tallest) skyscrapers in the state of Florida, with the tallest being the 789 foot (240 m) Four Seasons Hotel & Tower.During the mid 2000s, the city witnessed its largest real estate boom since the Florida land boom of the 1920s. During this period, the city had well over a hundred approved high rise construction projects in which 50 were actually built. In 2007, however, the housing market crashed causing lots of foreclosures on houses. This rapid high rise construction, has led to fast population growth in the city's inner neighborhoods, primarily in Downtown, Brickell and Edgewater, with these neighborhoods becoming the fastest growing areas in the city. The Miami area ranks 8th in the nation in foreclosures. In 2011, Magazine named Miami the second most miserable city in the United States due to its high foreclosure rate and past decade of corruption among public officials. In 2012, Magazine named Miami the most miserable city in the United States because of a crippling housing crisis that has cost multitudes of residents their homes and jobs.

 

The metro area has one of the highest violent crime rates in the country and workers face lengthy daily commutes.Miami International Airport and PortMiami are among the nation's busiest ports of entry, especially for cargo from South America and the Caribbean. The Port of Miami is the world's busiest cruise port, and MIA is the busiest airport in Florida, and the largest gateway between the United States and Latin America. Additionally, the city has the largest concentration of international banks in the country, primarily along Brickell Avenue in Brickell, Miami's financial district. Due to its strength in international business, finance and trade, many international banks have offices in Downtown such as , which has its U.S. headquarters in Miami. Miami was also the host city of the 2003 Free Trade Area of the Americas negotiations, and is one of the leading candidates to become the trading bloc's headquarters.As of 2011, PortMiami accounts for 176,000 jobs and has an annual economic impact in Miami of $18 billion. It is the 11th largest cargo container port in the United States. In 2010, a record 4.33 million passengers traveled through PortMiami. One in seven of all the world's cruise passengers start from Miami.

 

The Civic Center has the country's second largest concentration of medical and research facilities. It is the center of Miami's growing biotechnology sectors.Tourism is also an important industry in Miami. Along with finance and business, the beaches, conventions, festivals and events draw over 38 million visitors annually into the city, from across the country and around the world, spending $17.1 billion. The Art Deco District in South Beach, is reputed as one of the most glamorous in the world for its nightclubs, beaches, historical buildings, and shopping. Annual events such as the Miami is the home to the National Hurricane Center and the headquarters of the United States Southern Command, responsible for military operations in Central and South America. In addition to these roles, Miami is also an industrial center, especially for stone quarrying and warehousing.

 

These industries are centered largely on the western fringes of the city near Doral and Hialeah.According to the U.S. Census Bureau, in 2004, Miami had the third highest incidence of family incomes below the federal poverty line in the United States, making it the third poorest city in the USA, behind only Detroit, Michigan (ranked #1) and El Paso, Texas (ranked #2). Miami is also one of the very few cities where its local government went bankrupt, in 2001. However, since that time, Miami has experienced a revival: in 2008, Miami was ranked as ""America's Cleanest City"" according to for its year round good air quality, vast green spaces, clean drinking water, clean streets and city wide recycling programs. In a 2009 UBS study of 73 world cities, Miami was ranked as the richest city in the United States (of four U.S. cities included in the survey) and the world's fifth richest city, in terms of purchasing power

 

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Information for the state of Florida

"In the twentieth century, tourism, industry, construction, international banking, biomedical and life sciences, healthcare research, simulation training, aerospace and defense, and commercial space travel have contributed to the state's economic development. The Gross Domestic Product (GDP) of Florida in 2010 was $748 billion. Its GDP is the fourth largest economy in the United States. In 2010, it became the fourth largest exporter of trade goods.The major contributors to the state's gross output in 2007 were general services, financial services, trade, transportation and public utilities, manufacturing and construction respectively.

 

In 2010 and 2011, the state budget was $70.5 billion, having reached a high of $73.8 billion in 2006and 2007. Chief Executive Magazine name Florida the third ""Best State for Business"" in 2011. Agriculture is the second largest industry in the state. Citrus fruit, especially oranges, are a major part of the economy, and Florida produces the majority of citrus fruit grown in the United States. In 2006, 67% of all citrus, 74% of oranges, 58% of tangerines, and 54% of grapefruit were grown in Florida. About 95% of commercial orange production in the state is destined for processing (mostly as orange juice, the official state beverage). Citrus canker continues to be an issue of concern. From 1997 to 2013, the growing of citrus trees has declined 25%, from 600,000 acres (240,000 ha) to 450,000 acres (180,000 ha). Tourism makes up the largest sector of the state economy. Warm weather and hundreds of miles of beaches attract about 60 million visitors to the state every year. Florida was the top destination state in 2011. 42% of poll respondents living in the Northeast United States said they planned on visiting Florida over spring break.

 

Amusement parks, especially in the Orlando area, make up a significant portion of tourism. The Walt Disney World Resort is the largest vacation resort in the world, consisting of four theme parks and more than 20 hotels in Lake Buena Vista, Florida; it, and Universal Orlando Resort, Busch Gardens, SeaWorld, and other major parks drive state tourism. Many beach towns are also popular tourist destinations, particularly in the winter months. 23.2 million tourists visited Florida beaches in 2000, spending $21.9 billion"

 

Your Whiteboard Animation Video May Be Eating More Profit Than You Should  

Your web designer should be familiar with flat design, parallax scrolling, responsive web design, and other elements and styles. You don't necessarily need all the newest fads, but there must be a good balance between what's proven to work and what's modern. -Miami Whiteboard Animation Video Companies

 

 

ONLY COMPANIES WITH IMAGINATION CAN TAKE IT  

Animations Video Articles

Why Is Whiteboard Animation So Effective?

 

We know there are many ways to make a video, so why is it that whiteboard animation stands head and shoulders above the rest?

 

It Starts with Drawing

 

With this medium, drawing is the defining characteristic, and when it comes to visual communication, drawing is one of the oldest forms. In fact, some cave drawings are more than 30,000 years old, which shows that long before the invention of paper, pottery, or even farming, drawings were used to communicate ideas. In fact, the idea of civilization itself was pre-dated by drawing by several thousand years.

 

Remember that every drawing ever made requires the viewer's imagination to bring it to life: prior to that it's just an illusion. And therein lies the beauty of whiteboard animation, because the viewer witnesses the creation of the illusion. New lines create possibilities, and the image is undefined until it becomes something recognizable. The viewer understands only too well that the artist is simply making lines on a whiteboard; however, these marks begin to transform as the drawing continues, and then something happens in the viewer's mind: the marks become something recognizable - perhaps an object, a person, or a face. It's simply magical watching something appear from just a few lines on a whiteboard; and perhaps part of the magic is that the viewer is left wondering what will happen next.

 

Telling a Story

 

Ultimately, a whiteboard animation is designed to tell a story; and storytelling is the perfect way to communicate an idea. It can be as instructional and direct as a training video, or as elaborate and fanciful as a fairytale. Perhaps the definition of whiteboard animation is that it's the simultaneous process of verbal and visual storytelling. Studies show that, in terms of learning and retention, the simultaneous delivery of both visual and verbal material is more effective than using one mode by itself, or even in succession with another mode. Basically, learning is enhanced when the dual modality of whiteboard animation delivers a synergistic effect.

 

The Human Element

 

In today's world of powerful computers there are many ways to create a drawing: there's certainly no denying that computers can crunch out details and make drawings look sharp and clean, and they're definitely vital in today's media production. Even the videos we create are dependent on computers for various steps in the process. It's become increasingly rare to find something made by hand, by a human, because we're living in a world dominated by media that's computer-based.

 

It's this human element of whiteboard animation that brings such a level of authenticity to an idea, even though the viewer may not be aware of it. Whiteboard animation pulls an idea down to a human level, down to earth, making it easier to digest and making it more relatable. Perhaps whiteboard animation is so successful because the content becomes more approachable and less intimidating.

 

Contrast and Simplicity

 

The simplicity and contrast of black and white lines has become a welcome reprieve from the never-ending stimulation viewers are bombarded with from media channels and the Internet. More and more people are continuously connected to the Internet through their computers, smart phones, and other devices; and there's certainly no shortage of sites to visit, songs to download, things to click on, and people to contact. It's what's commonly known today as information overload, and we're facing it on a daily basis.

 

But, our minds are always looking for simplicity, and this desire is satisfied with whiteboard animation because it uses high contrast but simple images to tell a story. Our minds distill sensory input down to the essentials by discarding unnecessary fluff and nonsense. This happens all the time and, without this ability, we probably wouldn't be able to function in today's world - there's simply too much going on. With whiteboard animation there are no unnecessary elements, so the mind is not required to dedicate resources to filter distractions, and can dedicate additional resources to the ideas being presented.

 

We Love Being Entertained!

 

Whiteboard videos are entertaining, and this goes back to the magic of watching someone draw. We're all fascinated with the creative way an image relates to the spoken word. Besides using a live artist, animations are also used, which adds an entirely new level of intrigue and magic. When you have something that's both interesting and engaging, it simply adds to the fascination of watching a whiteboard animation.

 

The Simplicity of Distribution

 

Because this is a digital video, it can be distributed in various layers among many platforms. It can be linked to in an email, hosted on a website, placed in an electronic textbook, shown in a presentation, uploaded, downloaded, copied, shared - whatever! Once your whiteboard animation is ready, you can use it or hand it out to anyone you like. Even while you're sleeping, your video can be working for you 24 hours a day, travelling the world. What better way to reach your target audience?

 

 

Your Whiteboard Animation Video May Be Eating More Profit Than You Should

 

 

Animations Video Articles

Choosing a Graphic Designer

 

So, you're in the market for a graphic designer! That's great, because if you need a graphic designer it's usually an indication that you've reached the stage of having an audience. Whether it's a company brochure, a new website, or a simple logo, choosing the right graphic designer can be confusing, and sometimes an impossible process. Basically, you check a designer's portfolio of previous work, then commit to paying for something you've never seen, all the while hoping that the designer you've chosen can capture your vision perfectly.

 

About Design

 

To achieve a great result, there needs to be a good-designer/good-client combination; and the way to be a good client is to know what you want. Even the most skilled graphic designer can't deliver what you want if you yourself are not clear on what you're looking for. So, if you're looking to employ the services of a graphic designer, there are things you can and should ask before making a final decision. Now that you've made the decision to use a graphic designer, you're looking for design that will perfectly represent your company. And the good news here is that you have plenty of options!

 

Review Previous Projects

 

Don't make the mistake of reviewing a designer's portfolio and visualizing your own work in one of their past projects. You want your design to be unique, so if you already have an idea about the feel or look of your design, perhaps complex and dramatic, or clean lines, then look for a graphic designer with a portfolio consistent in that type of design.

 

If, at this point, you're not sure what you're looking for, then be prepared: you should be able to provide samples of aesthetics and designs that you quite like, complete with detailed notes. If this is a complex task, like designing an entire website, do your research first. Provide samples of features you don't like and features you do like, and now you know what to look for in your potential designer's previous projects.

 

Arrange an In-Person Meeting

 

Today, most of our communication is conducted via email and text, but the best way for your potential designer to get a clear picture of what you're looking for is to have a one-on-one meeting. If it's not possible to meet in-person, the next best thing would be a video-based or Skype meeting. Once your designer can hear you explaining exactly what you're looking for, and you're able to hear them explain how they believe they can achieve this for you, then it's highly likely you'll quickly be able to come to an agreement.

 

Preparing for the Design Process

 

Because you'll be the one hiring the graphic designer, you need to make sure your interests are being protected; so, once you've narrowed down the designers, try to gain a clearer understanding of how the process will work. Regarding payment terms, consider payment terms upon milestones instead of hours worked; and regarding revisions, you need to ensure that multiple revisions are included in the process. Ideally, you'll be shown rough conceptual drafts of the designer's direction and ultimate intentions, and this will be extremely helpful in ensuring your project is heading in the right direction. Of course, it depends on your project, but these drafts might include basis wireframes, meaning rough sketches of the layout of a web design, or a mood board, which includes ideas of fonts, colors, and other aesthetics they may be considering. This way you'll be able to work together on basic design direction without wasting valuable time.

 

Thinking Long-Term

 

If you believe your project is just the first of many, then let your designer know: it will set the stage for future work. Obviously, the best client-designer relationships are long-term relationships, where the designer has a clear understanding of your branding and how it should be executed. This creates a great basis for communication, and a comfortable forum for editing and required discussions. If you have a comfortable working relationship with your graphic designer, you'll ultimately achieve better results. If you don't have this kind of relationship, it's certainly worth looking at other designers to find exactly what you're looking for.

 

 

 

Animations Video Articles

Use Video to Create a Dynamic Website

 

If you want to increase the popularity of your website, you can achieve this goal by using the very powerful tool of video. Whether your goal is to increase page views, share your knowledge, or earn more money, video helps create a dynamic website that not only attracts more visitors but keeps them coming back.

 

Video Can Turn Your Website into a Dynamic Destination

 

 

Because video enhances your website, viewers will find your site to be an interactive and dynamic destination. The various types of videos that can be used to enhance a website include-

 

-A virtual tour of your website, showing visitors your physical location;

 

-A promotional video explaining what you do and who you are; and

 

-A website tour showing viewers what's on your website, and where.

 

Videos Are Ideal for Demonstrating an Activity or Product

 

 

Possibly the most popular videos on the internet are how-to videos, and these are particularly popular with businesses when they want to educate their customers. Videos can help educate customers on how to use your product in various ways, plus there's the added advantage of saving both time and money on customer service.

 

-A video is the perfect way of showing your product in action;

 

-Videos are ideal for demonstrating how to set up or install a product; and

 

-They're the perfect training tool for remote teaching of staff and clients.

 

Share Your Expertise Via Video

 

 

Many popular businesses have used video to create a marketing niche for themselves, thus establishing their expertise on a certain topic.

 

-Educational videos provide viewers with concise, in-depth information relative to your industry;

 

-Newscast videos update viewers on current data in your field of expertise; and

 

-Other expert videos related to your particular topic can be published.

 

Videos: A Tool for Increasing Website Traffic

 

 

Videos drive traffic to your website because Search Engines love video!

 

-A variety of videos can be created, with each video focusing on a different search term;

 

-Title and tag your videos using targeted keywords; and

 

-Increase links back to your main website using multiple video-sharing sites.

 

Earn Additional Revenue Using Video

 

 

If you've got great content and the right audience, you can use video to earn additional money from your website. There are various ways to earn money using video, like-

 

-Place appropriate advertising on video pages;

 

-Charge viewers to download entertainment or informational videos; and

 

-If you have a popular video podcast you can sell sponsorship.

 

Promote a Special Event or Sale Using Video

 

 

Similar to the way companies create advertisements advising customers about an upcoming sale, you can create a video to advertise specials on your website.

 

-Reward viewers using promo codes within videos;

 

-Show off new products using videos; and

 

-Notify your customers of upcoming specials using video.

 

Give Your Business a Personal Face Using Video

 

 

Video is the ideal way of giving your corporate website a human face. Communicate with your web viewers using video in one or more of the following ways-

 

-Introduce your executives and employees using a profile video;

 

-Produce a short video to welcome visitors to your website; and

 

-Communicate the value of your company using customers' testimonial videos.

 

Encourage Viewers to Revisit Your Website Using Video

 

 

Video is the ideal way of getting people to come back to your website over and over again. By providing good-quality and regular content, visitors will return to your website to see what you're offering.

 

-Provide timely information using daily or weekly video podcasts;

 

-Promote recent activities and business events using video; and

 

-Update visitors about new videos using an RSS feed.

 

Stand out from Your Competitors Using Video

 

 

Even though videos are becoming very popular, there are still many businesses not using video as common practice. This leaves the field wide open for you to set yourself apart from your competitors by using video on your website.

 

-Your web videos can be promoted on local websites;

 

-Use online directories and add a video to your business listing; and

 

-Allow viewers to share and embed your videos, which will result in your videos being spread virally.

 

 

You Can Find More Information at  http://whiteboardvideoanimation.org/
and at Simi Valley Whiteboard Animation Video Companies

Call Us Today at: 206-335-8528

 

Watch our Video Designs For Websites And TV Commercials below to see how we work for you.

 

 


 

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Some history on the Website Design Services Industry

 

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

 

Web Designer Tools and technologies

 

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

User experience design and interactive design

 

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

 

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

 

Page layout

 

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

 

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

 

Web Design NAICS Index Description

 

541511 Web (i.e., Internet) page design services, custom

 

Some history on the Graphic Design Services Industry

 

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

 

Applications

 

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

 

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

 

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

 

Skills

 

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

 

North American Industry Classification System For Graphic Design Services

 

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

 

Illustrative Examples: Commercial art studios
Independent commercial or graphic artists
Corporate identification (i.e., logo) design services
Medical art or illustration services
Graphic design consulting services

 

Graphic Design NAICS Index Description

 

541430 Art services, commercial
541430 Art services, graphic
541430 Artists, independent commercial
541430 Artists, independent graphic
541430 Artists, independent medical
541430 Commercial art services
541430 Commercial artists, independent
541430 Commercial illustration services
541430 Commercial illustrators, independent
541430 Communication design services, visual)
541430 Communication design services, visual
541430 Corporate identification (i.e., logo) design services
541430 Graphic art and related design services
541430 Graphic artists, independent
541430 Graphic design services
541430 Illustrators, independent commercial
541430 Medical art services
541430 Medical artists, independent
541430 Medical illustration services
541430 Medical illustrators, independent
541430 Silk screen design services
541430 Studios, commercial art

 

Some history on the Whiteboard Animation Video Services Industry

 

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

 

Terminology

 

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

Animation

 

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

Video editing

 

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

 

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

 

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

 

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

 

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

 

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

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We provide Miami Whiteboard Animation Video Companies services for companies and industries
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